
Partner Relations
How Offtrack Empowers Streaming Services,
Record Labels and Artists

The Smart Mix Era Is Here
Music streaming has become the primary way listeners consume music. However, there’s a huge gap between the listener’s willingness to pay and the real value of music. Not only has the $9.99 subscription price point stayed the same for years, the average Spotify subscriber in the world pays even less than $5 per month for unlimited access to a catalogue of 70 million songs.
There’s a need to expand the pie for the entire recorded music industry - that’s where Offtrack comes in. Offtrack is making a fully automated DJ that shortens songs and mixes them together with seamless transitions. Our freemium iOS app mixes songs from anyone's playlists on Spotify, Apple Music, SoundCloud, and TIDAL, with Offtrack Pro priced at $4.99 on top of the listener’s streaming subscription. So far, around 20% of our active users are paying for our app. We believe that our Smart Mix® experience will become a $4-7 billion opportunity, and bring in a new era for music streaming.

Streaming Services

Record Labels
Offtrack is already benefiting record labels by increasing subscriber retention and acquisition for partnered streaming services. Every Offtrack free or Pro user is already paying for their music subscription, and Offtrack helps attract new subscribers to partnered streaming services. Offtrack also focuses on music discovery so that we can encourage users to check out new tracks and help labels market their artists.
We are open to work more closely with record labels to create more value for the music industry.
